With twenty years experience, my special move is all-things-Photoshop. I have advanced skills with Adobe Creative Suite, from general photo-editing to complex composites, Photoshop is my favorite bag of tricks.
From custom web icons, cartooning, to industrial cross-sections, I have a knack for digital and fine-art illustration. I think it’s great to add a customized illustrated element to obtain an original look and feel to any marketing campaign.
As an experienced print designer, I enjoy contributing on anything print-related – and employ those skills daily in the Marketing arena to create ad-specialty, packaging, catalogs, print advertising, signage and t-shirts.
I have a long-lasting love for Typography and designing with type. Every good Designer knows the typeface sets the stage and attitude of any design — and I have the experience to know how to tie the right face to the intended message.
I studied Graphic Design at the University of Arkansas (UAFS) and, since 2007, have been lucky to work in some exciting positions as a professional Graphic Artist. I've learned it's important to be open to learning new things, collaborate well and often, and possess as many skills as possible to be a well-rounded professional. As a result, I've worked with a lot of great creative minds and acquired experience in everything from Retail Packaging to Corporate Marketing.
I have been using Photoshop for half my life, for everything from Photo Composites, to Large Format Printing.
A custom illustration can give any publication, website, or email the edge needed to stand out.
The majority of my work has been concentrated on design for Print in various formats from catalogs, advertising, t-shirts, posters, etc.
As many Graphic Designers, I have developed a special relationship with Type over the years, and have an appreciation and respect for this age old art form.
Is it a bird? A plane? A flying tax man?!? After a sequence of freakishly unlucky events, a once meek tax man is transformed into a super hero! Captain Contributor’s origin story and his mission to help people save on their taxes is out of this world. And what’s with that form-fitting leotard? In an[…]
When a Marketing coworker comes to you with an idea, you have to deliver, and hopefully that is the case with this project. We wanted to utilize the “Grow” theme common with the HSAToday product, and use seeded paper that can be planted and grown. We used recycled paper and an organic theme to really[…]
In order to make follow up calls on prospective clients met through various events, salespeople and marketing need a Trailblazer themed contact card that invites the prospect to learn more and even request a demo of the product, reinforcing the brand identity and providing contact information. The use of hand cursive fonts creates a warm[…]
Continuing the Trailblazer theme into 2017 with a fresh new look, we have an updated Product Showcase highlighting the various lines of service important this year. Various versions of the showcase are prepared for the business managers by line of service, so that the booklet is tailored to the sales pitch and interest of the[…]
This is a great piece that continues the Trailblazer-look from other pieces into a Client Testimonial set to a “Stories around the campfire” theme. The colorful campfire setting echoes the colors and landscapes from product sales slicks and marketing pieces, and contains stylized campfire icons that help tie the whole thing together. Combine the rich[…]
Expanding on our trailblazer theme with lifestyle images and great-looking models, this Product Overview booklet contains a lot of high-level product information in an attractive format that reinforces the brand and theme from previous marketing materials they should have received. Combining the multi-angle stock models and landscapes with the corporate blues, and customized stylized flat[…]
This year’s DataPath, Inc. Connections / Best Practices Conferences 2017 are located in Las Vegas at the beautiful Monte Carlo Resort Casino, so the graphics have to be thrilling and encourage clients to buy into the Vegas excitement. All collateral has a Las Vegas skyline theme, with vector illustrations of the classic casino advertising signs surrounded[…]
For the DataPath, Inc. 2017 Company Meeting, we wanted some special graphics to mark the evolving Trailblazers theme, and the Marketing team had some specific ideas to fulfill. We did two T-Shirt designs, a warm and a cool, and all presentation materials included supporting graphics. Company T-Shirt Design & Company Meeting Agenda Layout
I have designed and collaborated on many different card designs for DataPath, and the client card customization program which requires assisting clients with custom printed card designs.
I have created Photoshop composites for company wallpapers which reinforce a then, new brand mark, while using an interesting design method known as “knolling”. The obvious goal, to have a wallpaper that fits each season and is a little more festive than the usual corporate blue with logo.
This is an interesting project that isn’t your everyday print job. The card is shipped charged and loaded with product demo videos, and designed with a custom wrap that fits DataPath’s Trailblazer theme. The card is wrapped with a seamless photo-composite mountain landscape scene created in photoshop. When the client opens the card, they are[…]
Email communication with clients and prospects is one of the strongest arms of a good marketing plan. Buffering dry information with interesting graphics keeps readers coming back for more instead of skipping over spam.
Benefit Administration software conferences need a little artistic flair to help keep things interesting. The hand-lettered chalkboard theme was so popular in 2015, it was requested again in 2016 by several presenters. Review Conference Agenda Website Review Conference Agenda Website
Salesmen typically love sports, and ours are no different, so it was a no-brainer that they’d really enjoy this March Madness promotional gift item. The design was a big hit with clients and prospects that, and was proven to be a fun distraction in many a break room. The logo and campaign slogan are featured[…]
In 2016 I was instrumental in developing the creative theme for cross-platform marketing, fitting the newly developed slogan “All Trailblazers Leave a Path”. The large project impacted the look and energy of most of our future collateral for sales and marketing, and required the entire team’s professional abilities to execute.
Cross Platform Email/Social Media Whitepaper Promotion Review Whitepaper Layout | Review Web Entry Layout Cross Platform Email/Social Media Whitepaper Promotion Review Whitepaper Layout Cross Platform Email/Social Media Whitepaper Promotion Review Whitepaper Layout
DataPath has sponsored this event for years and in 2016 had a double full page ad in the large format magazine for Arkansas Best Places to Work. We wanted to express a warm and nurturing place to work and a strong local corporation message, in order to draw in more applicants, so inviting workplace photography was[…]
2016 marked an important year for DataPath, and we brought in the new business year with a company wide meeting. All out of state employees attended and there were a lot unfamiliar faces, so a strong company message and appearance was super important. As part of the teambuilding, I designed a hand tailored text treatment[…]
Infographics can really save a project from going stale and boring due to a very dry subject matter that most people just don’t want to read about, like healthcare laws, or employee benefits for example. Target audience participation is greatly increased with interesting infographics and useful data over plain text, and thus, less likely to[…]
The DataPath website needed the Trailblazer touch as well, and in 2017 a whole new set of custom flat stylized icons. The flat stylized icons have a timeless and modern feel fitting for a technology company, and contrast well with the exciting trailblazer outdoor photography. Also featured in small detail is the tri-tone color palette[…]
This gorgeous large format book with perfect binding and custom envelope really catches the eye with panoramic and outdoor adventure photography.
For an overview of the our best blogs, videos and news of the year, DataPath wanted a Trailblazer-themed engagement piece with some flair. Using Adobe Animate to publish HTML5 content, I created a great mountain camping themed animation with links to all the best highlights of 2016.
DataPath sends a “Merry Christmas” card every year, and when we are not supporting Children’s Hospital, I like to create a custom design. Nothing says holidays like a snowy backdrop and a custom ribbon letterform with a dusting of snow on top, followed by a cheery New Year’s greeting.
Here is a prime example of how a custom illustrated typeface can liven up a simple invite postcard. We wanted to provide some incentive for sales prospects who had attended webinars to discuss our software – by offering free Starbucks gift cards! To highlight this event, we created coffee-scented postcards and greeting cards. Review The[…]
In 2015, DataPath began an new yearly tradition – the annual company chili cook-off! It has since become a yearly favorite and the chili character now a mainstay in all cook-off appearances in the form of posters, emails, table-toppers and contest materials.
Being a sponsor of the Business of the Year, DataPath decided to fill a full page ad to reinforce the Trailblazer theme/slogan. The theme allows us to highlight the premier software, and the company as a leader in the industry.
The team at DataPath is passionate about supporting the Susan G. Komen Race for the Cure. Each year, the staff assemble a team of runners, and commission a t-shirt design to unify their theme. The artwork is then populated to email invites, reminders, posters, table-toppers, and race materials. Having a unified and branded message helps[…]
Be it special after-hours conference events, seminars or corporate sales meetings – it’s imperative to have suitable signage, banners, branding that reinforces the corporate image. Customized and themed collateral are far more enjoyable and memorable than generic corporate mainstays. These clients attend a lot of these sorts of events, and there is a lot of competition,[…]
When revamping the website for DataPath Administrative Services, we decided we wanted a casual professional personality and a creative flair with custom crafted flat material icons. Creating a family of icons that could serve as buttons across the website, as well as editorial background graphics where needed. The flat material design worked great when needing[…]
There are times when a slick, professionally generic look is required for certain venues or products, and you must rely on classic stock photos of smiling doctors – considering the audience. So when salesmen request a specific look to compete in a certain area, turning out a sharper look than competitors is a must – which[…]
DataPath’s email campaigns have proven to be more successful with eye-catching infographics. For the HSAToday product, utilizing flat material vector designs that compliment the simplistic logo design really worked well and has been ported to other designs and website graphics. I Developed a “Grow” theme for HSAToday – www.myhsatoday.com – email campaigns which provide an[…]
The 2016 DataPath Connections Conference was held in Denver, and with a special event being held at Coors Field a baseball theme wrote itself. All collateral including signage, agendas, posters featured custom sports-themed type treatments, hand-lettered fonts, and a baseball theme to get clients excited about joining the group at the ballgame.
These customized awards were a great touch to end a conference event – and the personalized company information layouts turned out a much higher quality piece than a mass form-field imprint. Combining blue glass in the corporate blue with the clear crystal really gave these a one-of-a-kind look.
Every event where DataPath exhibits needs an attention-getting tradeshow booth, signage, collateral and giveaways. The more inviting the booth, the more foot traffic, which means more leads and happier salesmen. In 2016, DataPath expanded our event marketing presence with new booth designs in a variety of sizes to meet all the needs and budgets for[…]
The DataPath 2016 Product Showcase is a stylish way to highlight all lines of service. The glossy rich-black pages are invited and say high-value, and the exciting adventure-themed graphics balance keep the readers interested while supporting our Trailblazers marketing plan theme. Review DataPath 2016 Showcase Layout
As part of our “All Trailblazers Leave a Path” marketing theme, I created letter-sized sales slicks for each line of service with an outdoor adventure touch that translated across websites, postcards, banners, etc. Even though each slick featured a different type of outdoor adventure environment, it was important that they all felt part of the[…]
DataPath Administrative Services went on the road in 2016 and presented educational seminars on employee benefits. For invitations, emails, postcards and other collateral I designed a geodesic diamond refraction pattern that could be repeated and personalized for each location. Landscapes and urban views worked especially well in the refracted pattern, and made for a very[…]
I created custom flat icons that fit each category of service DataPath provides, in order to add a little graphic flair to certain web articles/pages, and a common graphic theme for web ads/print ads, etc. The flat icons represent Billing Solutions, Payment Solutions, and CDH Account Solutions.
DataPath is a sponsor to Arkansas Best Places To Work each year, and for the first time, in 2015 featured a full page back cover.
For the 2015 Conference season I developed a “Travel Americana” theme that could fit for any state or event, and across all areas of focus. The travel theme culminated to a similar style and text treatment at the 2015 DataPath Connections Conference in Florida, featuring an art deco element much like the hotel venue hosting[…]
Every new client on the RenewCard program receives the physical debit card, as well as supporting materials and various collateral. It’s important that all materials have the same personality and appropriate branding. Any materials coming from Support or Sales must be redesigned to fit all the current marketing material, and match the collateral received with[…]
I have been lucky to work on some great packaging designs such as Edgeware’s line of sharpeners and housewares. Edgeware produces some great kitchen tools and sharpeners, and together with Minshall & Minshall Creative, and with Mark Matthews of North Little Rock on photography, we produced an entire line of complimentary top-tier retail packaging. These[…]
This is another in the Gravity Hill series, The Cottage on Gravity Hill. Gravity Hill is a place where fantastic and unusual things occur, and gravity itself isn’t taken for granted. The theme is inspired by a bridge my friends and I would frequent in Mulberry, Arkansas.It was well known as Gravity Bridge amongst the local[…]
The Nuns on the Bus campaign continued this year, focusing on pushing immigration reform. I worked with Minshall & Minshall Creative to refresh the bus wrap artwork and signage for 2013. The NOTB Bus was recently featured on CNN and MSNBC, it’s so great to see designs I contributed to on national media getting attention[…]
I do page layout for a number of regular catalogs and brochures, including Edgeware and Smith’s Consumer Products. They specialize in sharpeners and kitchen tools, housewares, etc. Photography provided by Mark Matthews of North Little Rock. Creative provided by Minshall & Minshall Creative. Catalogs such as this require a lot of hands to produce a[…]
Retail brochure page layout for Smith’s Consumer Products. Smith’s is located in Hot Springs, Arkansas is produces abrasive knife sharpeners and other sporting goods. Photography provided by Mark Matthews of North Little Rock. Creative provided by Minshall & Minshall Creative. Catalogs such as this require a lot of hands to produce a high quality product,[…]
This year I had opportunity to once again produce t-shirt art for the earthday race in Fort Smith, sponsored by The Montessori School of Fort Smith. The shirts look great for a simple 2 color design, and the artwork continued across to the race information and results website. View Race Results here.
I do vector illustrations for technical posters and training materials. The best technical illustrations have cut-aways revealing the interior components. I achieve this by taking several high-res photos as the product is dismantled, and then adding the necessary layers. Here is a vector with an outline preview to demonstrate all the pieces.
This is another great project from Minshall & Minshall Creative, collaborating with Chris Minshall and the Markham Group; we produced event materials for over 40 events, program layouts, print and web advertising, etc for the Hiring Our Heroes national campaigns to provide employment for returning veterans.
Fortune is an example of digital painting in photoshop. The jewels are all painted, no photo sources were used as a composite.
Smith’s Consumer Products produces an attractive line of knife sharpeners, and recently added a new product to their Pro Series line of Sharpeners that are adjustable, allowing you change the angle of the blade sharpener. I produced packaging designs for the electric and manual sharpeners with Minshall & Minshall Creative, and photographer Mark Mathews, and[…]
Smith’s is one of my favorite and largest clients I have ever worked for, and they recently wanted to update their corporate logo to a “brushed metal” look. At Minshall & Minshall Creative, I created a new look that incorporates their classic Smith’s monicker into a shiny, brushed medallion with a slight drop shadow to[…]
In 2012 I worked on the Nuns on the Bus campaign with Minshall & Minshall Creative, producing vinyl bus wrap artwork, advertising and signs, and printed collateral. It’s an interesting project to be a part of, and it was really cool to see it show up on CNN. I had a chance to work with[…]
I have been lucky enough to contribute on many political projects, most of which I have no idea of the cause, but it is neat to see big names in front of backdrops I designed. This was a great project from The Markham Group, A New Direction for America. I worked alongside Chris Minshall of[…]
Another great vinyl bus wrap design for the Obama/Biden campaign 2012, organized by the American Federation of Teachers. It’s great to have campaign photos from the event showing the bus used as a backdrop for the campaign speeches.
When Loreal of North Little Rock requested a logo that shows respect for breast cancer awareness, I incorporated their usual regional logo with the pink ribbon associated with the movement. The flowing ribbon was illustrated to weave through the original logo in a graceful and feminine way that doesn’t impair the legibility of the logotext.
This illustration I did for the City of North Little Rock was developed into a web ad promoting the city’s attractions.
Although I didn’t create Bloomberg’s famous logo, I was lucky enough to collaborate on the campaign art in 2012, creating various advertising, backdrops, and collateral.